What’s Wrong With The Information Industry Today?

The Internet is filled with blogs and forums where “guru bashing” and complaints about all the misleading information and fraud that seems to dominate online marketing.

From my own experiences I certainly do not disagree with much of what’s being said. However, we’ve all got to take ownership and accept the responsibility for many of the problems. Our own attitude will result in smart marketers adjusting their messages to what we want.

A smart copywriter will create a sales letter around what we, the prospects, want. That’s very basic! But, even more importantly, the copywriter must avoid writing about what we don’t want. 

We don’t want to hear that something is going to be hard work. Who wants work? So you never see hard work mentioned in a sales letter.

We don’t hear that something is going to take time, be filled with challenges and obstacles and result in a very large percentage of failures. We definitely don’t see any of that in the sales letters.

We don’t want to hear that something is going to require an investment of money. We want everything for nothing. Therefore we rarely see what everything will actually cost us in a sales letter. What we’ll find is free reports that are pretty much useless unless we buy an overpriced ebook or course. By then we have become emotionally involved and it much more difficult to turn down this “unbelievable offer.”

Consequently the Internet marketing industry has reacted to what we’ve told them and together we’ve created this culture of gurus who basically need to bend the truth in more than one way in order to get us to respond.

Then we spend our time complaining about how the products we buy suck. Why don’t the instructions we get work like they told us they would? Why don’t we make the money we were told we would make?

Most of us are lazy and want a quick fix that will make it all painless. But is that realistic?

To start a business and to be successful in that business takes work, dedication, (at least some) capital investment and usually involves sacrifices.

Yet very few treat Internet marketing as a business. Why is that? It’s a fact that those who do are many times more likely to have success.